Monday, March 13, 2017

The effectiveness of a pinned post

I have one post (on vinegar craving) that still gets about 200 hits per week after five years. I can see that the posts to either side of it get more hits than most of my other posts, but few people go so far as to search out the homepage and see what I'm currently writing.

So I did a test. For three days I "pinned" the vinegar craving post, just to see if there was a difference. Taking into account that there are a LOT of comments on that post and it would take a long time to scroll down through them, I expected that the post just after it would have a few more hits. Probably just because of proximity. I think the system counts it as a view even if the individual just scrolls to it in getting past the previous post. If the skuttlebut about a pinned post driving more traffic to other posts is accurate, then the posts beyond the first should also see an increase.

During the test period the next post down (True Potato Seed update) got 18 hits, about triple the usual, but no comments. The posts below it got no more than usual.

I have concluded that the idea of a "pinned" post being a draw for traffic applies ONLY if the audience is the same for both posts.

No comments:

Post a Comment